Tuesday, March 5, 2013

Dual Impressions: W.L.A.K. (We Live As Kings)

J.F. Arnold and Nick Ahern go in on W.L.A.K.'s (We Live As Kings) self-titled debut.

MUSIC REVIEW: W.L.A.K. (We Live As Kings) 
WRITTEN REVIEW BY CALVIN MOORE (4.5 OUT OF 5)
DUAL IMPRESSIONS REVIEW BY J.F. ARNOLD AND NICK AHERN (4 OUT OF 5)


GENRE: HIP-HOP/RAP
LABEL: COLLISION RECORDS
RELEASE DATE: MARCH 5, 2012



So, Christian hip-hop is going in on these group projects as of late. This has been met with mixed results. Sometimes, there is not strength in numbers. Grouping together a bunch of capable solo artists does not always necessarily make for a hot album that is received well by the masses. Often, these groups spark and then fizzle out, such as with the High Society Collective (despite the fact that HSC released one of the best group projects to date). However, when it comes to a project like We Live As Kings’ self-titled debut on Collision Records, all I can think is, “This project has staying power.” The rap collective, comprised of Swoope (CHH’s very own Kanye West), Christon Gray, Dre Murray, and Alex Faith have hit pay dirt with this project. Alright, it may not make these artists rich, but it will gain them quite a bit of respect and attention.

Lead single/video “Imagine” kicks things off. And while we’ve all heard this song and played the video multiple times by now, it still operates as a great lead in to what’s to come. The music builds over Christon Gray’s capable vocal chops before pulling up short of getting too thick. Dre Murray steps to the mic, followed by Alex Faith, Christon drops a few bars, and it’s all anchored by Swoope.

The best track, I believe is “Long Way Down.” Why? Because it shows the versatility of this collective. Christon Gray proves exactly why he is an integral part of this group of “not just rap artists.” Essentially, W.L.A.K. features real songs that show that it transcends being a simple hip-hop project. It is also an R&B album. It is also a jazz album. It is also a classical album. It features so much and defies labeling without frustrating the listener.

“Reign is Coming” and “YHWH” are really the only certified “bangers” on the project. Thankfully, neither are overstated, bombastic numbers, as that might have threatened to throw off the feel of an otherwise classy project.

One of my favorite tracks on the project has got to be the Hillsong-sampled, “Arena.” Using the echoing chorus from one of Hillsong’s best songs “With Everything,” Dre Murray and Christon Gray work hard to craft something new. This could have gone horribly wrong, as it did for KJ-52 when he sampled Hillsong’s “Go” on his most recent album. Instead, Murray and Gray took one of the best parts of Hillsong’s piece and embedded it within their own.

This is but a small sampling of so much to like on this project. I am not without my concerns, however.

First, with a project like this is whether it is a sustainable model of artistry. Most groups find great difficulty maintaining the momentum after an initial release. Given that we live an age of geographically-dispersed artists who have never met being able to collaborate on a project because of the power of the Internet and email, how long will it be before solo careers and dislocated members find it difficult to schedule time in the booth for another project? With the exception of 116, all of the pairings in Christian hip-hop have only released one project.

Second, the project features a lot of Swoope. While heavily featuring one of CHH’s current wunderkinds isn’t a bad idea, I wonder if relying so much on one established emcee would be viewed as W.L.A.K. being a Swoope album with lots of guest spots.

Apprehensions aside, I think W.L.A.K. is going to be the group project to beat this year. It is street-smart, savvy, and musically imaginative, the emcees play well off of one another’s strengths, it features a profound theme throughout, boasts solid production and maneuvering, and fills in the gaps where one artist might be lacking. There’s so much to like about this project. While not perfect, I’m pretty sure it’ll be in heavy rotation for a while.